RNAO’s continuing media profile: The March report

I am pleased to share our media profile for March 2021, prepared in partnership with RNAO’s communication department. The most prominent issue has been, by far, the quickly escalating third wave of Covid-19 in Ontario, driven mainly by the loosening of public health measures in the face of a faster spreading B7.1.1 variant of COVID-19. However, before getting into that, here are other issues we faced in the media. 

Getting it right

The Ontario government must remain focused on vaccinating all Ontarians as quickly and seamlessly as possible. RNAO's urging is to maintain stringent public health measures to mitigate the spread of new variants and to accelerate the vaccine rollout plan. Success will come only through an all-hands-on-deck approach and that means utilizing every available public health nurse, primary care nurse, and home care nurse in the province – as well as family physicians and pharmacists.

Watch a webinar on vaccine hesitancy and effective vaccine communication

The COVID-19 vaccine will change the course of this pandemic. As millions of people are getting immunized, how can we as health-care workers become champions for this vaccine, and feel empowered to communicate about it with our patients, colleagues, family and friends? To this end we organized on Feb. 8, a webinar on COVID-19 vaccine hesitancy and effective communication.

Use community care providers to ramp up vaccinations!

Ontario’s vaccination roll-out has stumbled out of the gate. Please take a moment to set things right. Join us in urging Premier Doug Ford to start Phase 2 of the roll-out by putting vaccinations into the hands of the thousands of nurses, physicians and pharmacists working in community care across this province. By making use of existing community care providers and their existing infrastructure, the vaccination roll-out can be accelerated across Ontario.